Marketing of Health Services (also known as Health Services Marketing, Marketing Services, Health): Application of marketing principles and techniques to maximize the use of health care resources.

NIH MeSH · D008389Technology, Industry, and Agriculture

Marketing of Health Services

Also known asHealth Services Marketing · Marketing Services, Health · Health Marketing Service · Health Marketing Services · Marketing Service, Health · Marketing, Health Services · Services, Health Marketing

Definition

Application of marketing principles and techniques to maximize the use of health care resources.

MeSH classification

  • J01.219.687.550
  • N03.219.463.548
  • N05.300.430.500

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Related concepts

Advertising

Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspaper…

Direct-to-Consumer Advertising

Advertising that directly targets consumers of certain products such as pharmaceuticals.

Marketing

Activity involved in transfer of goods from producer to consumer or in the exchange of services.

Common questions about Marketing of Health Services

What does Marketing of Health Services mean in medicine?
Application of marketing principles and techniques to maximize the use of health care resources. This definition is taken from the National Library of Medicine's MeSH (Medical Subject Headings) 2026 release, which is the standard vocabulary used to index PubMed and most medical literature.
Is Marketing of Health Services known by any other names?
Yes. Marketing of Health Services is also referred to as Health Services Marketing, Marketing Services, Health, Health Marketing Service, Health Marketing Services in different clinical, research and patient-facing contexts. The MeSH descriptor groups all of these synonyms under a single canonical concept so research and records stay consistent.
Where does Marketing of Health Services sit in the medical classification?
Marketing of Health Services falls under the broader medical category "Technology, Industry, and Agriculture" in the MeSH hierarchy (tree numbers: J01.219.687.550, N03.219.463.548, N05.300.430.500). Browsing the related concepts on this page takes you to neighbouring topics in the same branch of medicine.
Where can I get a plain-language explanation of Marketing of Health Services?
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Source: NIH MeSH 2026 (D008389) — National Library of Medicine, public domain. View official MeSH record ↗