Marketing of Health Services
Also known asHealth Services Marketing · Marketing Services, Health · Health Marketing Service · Health Marketing Services · Marketing Service, Health · Marketing, Health Services · Services, Health Marketing
Definition
Application of marketing principles and techniques to maximize the use of health care resources.
MeSH classification
- J01.219.687.550
- N03.219.463.548
- N05.300.430.500
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Advertising
Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspaper…
Direct-to-Consumer Advertising
Advertising that directly targets consumers of certain products such as pharmaceuticals.
Marketing
Activity involved in transfer of goods from producer to consumer or in the exchange of services.
Source: NIH MeSH 2026 (D008389) — National Library of Medicine, public domain. View official MeSH record ↗