NIH MeSH · D000067088Technology, Industry, and Agriculture

Direct-to-Consumer Advertising

Also known asAdvertising, Direct-to-Consumer · Direct to Consumer Advertising · Direct-to-Consumer Marketing · Direct to Consumer Marketing · Marketing, Direct-to-Consumer

Definition

Advertising that directly targets consumers of certain products such as pharmaceuticals.

MeSH classification

J01.219.687.274.500

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Related concepts

Advertising

Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspaper…

Source: NIH MeSH 2026 (D000067088) — National Library of Medicine, public domain. View official MeSH record ↗