Direct-to-Consumer Advertising (also known as Advertising, Direct-to-Consumer, Direct to Consumer Advertising): Advertising that directly targets consumers of certain products such as pharmaceuticals.

NIH MeSH · D000067088Technology, Industry, and Agriculture

Direct-to-Consumer Advertising

Also known asAdvertising, Direct-to-Consumer · Direct to Consumer Advertising · Direct-to-Consumer Marketing · Direct to Consumer Marketing · Marketing, Direct-to-Consumer

Definition

Advertising that directly targets consumers of certain products such as pharmaceuticals.

MeSH classification

  • J01.219.687.274.500

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Related concepts

Advertising

Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspaper…

Common questions about Direct-to-Consumer Advertising

What does Direct-to-Consumer Advertising mean in medicine?
Advertising that directly targets consumers of certain products such as pharmaceuticals. This definition is taken from the National Library of Medicine's MeSH (Medical Subject Headings) 2026 release, which is the standard vocabulary used to index PubMed and most medical literature.
Is Direct-to-Consumer Advertising known by any other names?
Yes. Direct-to-Consumer Advertising is also referred to as Advertising, Direct-to-Consumer, Direct to Consumer Advertising, Direct-to-Consumer Marketing, Direct to Consumer Marketing in different clinical, research and patient-facing contexts. The MeSH descriptor groups all of these synonyms under a single canonical concept so research and records stay consistent.
Where does Direct-to-Consumer Advertising sit in the medical classification?
Direct-to-Consumer Advertising falls under the broader medical category "Technology, Industry, and Agriculture" in the MeSH hierarchy (tree numbers: J01.219.687.274.500). Browsing the related concepts on this page takes you to neighbouring topics in the same branch of medicine.
Where can I get a plain-language explanation of Direct-to-Consumer Advertising?
For a plain-language explanation of Direct-to-Consumer Advertising - including symptoms, treatments and what it means for an Indian patient - ask GoDavaii's Health AI. It works in 22+ Indian languages, is free and needs no signup. Tap "Ask GoDavaii AI about Direct-to-Consumer Advertising" above.

Source: NIH MeSH 2026 (D000067088) — National Library of Medicine, public domain. View official MeSH record ↗