Advertising (also known as Advertisings, Advertisement as Topic): Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)

NIH MeSH · D000329Technology, Industry, and Agriculture

Advertising

Also known asAdvertisings · Advertisement as Topic · Advertising as Topic · Telemarketing

Definition

Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)

MeSH classification

  • J01.219.687.274
  • L01.143.050

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Related concepts

Direct-to-Consumer Advertising

Advertising that directly targets consumers of certain products such as pharmaceuticals.

Marketing

Activity involved in transfer of goods from producer to consumer or in the exchange of services.

Marketing of Health Services

Application of marketing principles and techniques to maximize the use of health care resources.

Common questions about Advertising

What does Advertising mean in medicine?
Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed) This definition is taken from the National Library of Medicine's MeSH (Medical Subject Headings) 2026 release, which is the standard vocabulary used to index PubMed and most medical literature.
Is Advertising known by any other names?
Yes. Advertising is also referred to as Advertisings, Advertisement as Topic, Advertising as Topic, Telemarketing in different clinical, research and patient-facing contexts. The MeSH descriptor groups all of these synonyms under a single canonical concept so research and records stay consistent.
Where does Advertising sit in the medical classification?
Advertising falls under the broader medical category "Technology, Industry, and Agriculture" in the MeSH hierarchy (tree numbers: J01.219.687.274, L01.143.050). Browsing the related concepts on this page takes you to neighbouring topics in the same branch of medicine.
Where can I get a plain-language explanation of Advertising?
For a plain-language explanation of Advertising - including symptoms, treatments and what it means for an Indian patient - ask GoDavaii's Health AI. It works in 90+ languages, is free and needs no signup. Tap "Ask GoDavaii AI about Advertising" above.

Source: NIH MeSH 2026 (D000329) — National Library of Medicine, public domain. View official MeSH record ↗