Advertising
Also known asAdvertisings · Advertisement as Topic · Advertising as Topic · Telemarketing
Definition
Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)
MeSH classification
- J01.219.687.274
- L01.143.050
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Direct-to-Consumer Advertising
Advertising that directly targets consumers of certain products such as pharmaceuticals.
Marketing
Activity involved in transfer of goods from producer to consumer or in the exchange of services.
Marketing of Health Services
Application of marketing principles and techniques to maximize the use of health care resources.
Source: NIH MeSH 2026 (D000329) — National Library of Medicine, public domain. View official MeSH record ↗